Think Different tells the story behind Apple?s iconic 1997 ad campaign, launched when the company was nearing bankruptcy. The campaign celebrated exceptional individuals?visionaries like Albert Einstein and Rosa Parks?portraying them alongside the Apple logo with the simple, powerful message: ?Think different.? Across magazines, billboards, and television, the ads highlighted the rebels, innovators, and troublemakers whose unique thinking changed the world. With memorable lines like ?the people who are crazy enough to think they can change the world are the ones who do,? the campaign revitalized Apple?s brand, inspiring creativity, boldness, and a culture that celebrates challenging the status quo.
